Uncle Ben's wanted to tell a story that would resonate across cultures. Indeed, the spot's global run demanded it. Staying within the brand's animated, family-focused, world, we opted for a simple resonating truth: we all grow up knowing the importance of eating healthy, sometimes it just takes a little reminder. Luckily, with Uncle Ben's, every meal is a chance for a fresh start.
Art Director: Tu Phan | Copywriter: Ian Hill; Creative Directors: Jakub Szymanski, Alex Stainton