LinkedIn had a big problem: more people were using Indeed for their job search, than LinkedIn. How could we creatively show that LinkedIn was the better platform for job seekers?
We casted members that were in all stages of a job search—from the recently laid-off to those currently looking to those who’ve just found a job. When stitched together, we told the ups and downs a job seeker goes through until they ultimately land the job that’s right for them.
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