We found stories like Diamond Blackwood’s — a single mom, living in a homeless shelter, trying to figure out what was next.
“Every parent wants to give their child everything they didn’t have”
For the longest time when people thought of LinkedIn they just thought of a faceless blue man. Our brief was simple, but difficult: we had to show that we were more than just a professional networking site.
As part of Creative Studio, I helped drive and lead a complete brand overhaul: from their typeface, design and art direction, to their first national campaign. Here’s a selection of my favorite work that we made.
Press: Adweek
ACD/Art Director: Tu Phan | ACD/Writer: Aaron Sanchez | Creative Directors: Tavia Holmes, Jody Horn
“Every parent wants to give their child everything they didn’t have”
It was an art director’s dream to help tackle a complete brand overhaul. Here’s what it ended up looking like.