We were challenged to think cheaply and efficiently for our proactive OpenTable brief. We needed to communicate that OpenTable had the breadth, depth, and local expertise in the restaurant business.
Our idea? Let's create cheap OOH to encourage users to explore their culinary surroundings. Transit maps of San Francisco, Boston, and Washington DC were designed to show popular restaurants near transit stops across each city, showing the wide variety of restaurants of restaurants available through OpenTable.
Art Directors: George Thorman, Tu Phan