Hot Wheels & Mattel asked BBDO to help modernize their brand. Ultimately, we landed on the insight that when kids learn to take on challenge, they can do anything. How did we bring this to life? We created a global, integrated campaign centered around the idea of "Challenge Accepted." We launched long form creative, TV, and social that showed moms that some things are best learned on the road. Also, let's be honest, car stunts are just fun to do, too.
Press: Adweek, AdAge, Campaign, The SF Egotist, Ace Metrix
We created :60 and :90 long form films to narrate and communicate our new brand positioning.
We concepted the script in such a way where every stunt and challenge could be easily cutdown into hardworking :30 and :20s, globally.
With research from our studies with Facebook and other social partners in mind, we optimized the creative for :15 units that could live across Facebook, Instagram, Twitter, etc.
Art Director: Tu Phan | Copywriter: Aaron Gough | Creative Directors: Tim White, Page Kishiyama